About us

Behind the scenes...

We are a team of content creators who love exploring new products and brands, and sharing our findings with the world. Our team is made up of individuals with diverse interests and hobbies, each bringing a unique perspective to our content.

Join us on the journey of brand discovery and exploration...

There are countless brands available to consumers today. They range from well-established companies with decades of history to new and emerging brands that are just getting started.

With so many brands out there, it can be difficult for new and lesser-known brands to find audience for their products, especially if they are competing with established brands with large marketing budgets that dominate the market. We are committed to provide honest and thorough reviews and put these lesser-known brands with wonderful products and mission in the spotlight.

Of course, established brands with long history in the market are not some villains – in many cases they are leading the category because their products have the highest quality and their brand story and mission has a strong foundation. And that's more than enough to take a look at their products as well.

‍